Gertrude Contemporary

Brand refresh, art direction, website strategy and design

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Gertrude Contemporary

Brand refresh, art direction, website strategy and design

Gertrude Contemporary is Australia’s leading incubator for the development and presentation of contemporary art. Gertrude has long enjoyed a strong graphic legacy, originated by Studio Ongarato in 2010. In evolving the brand for a modern and increasingly digital audience, there was a need to update its identity system for broader outcomes and reflect Gertrude’s position alongside its local and international peers. In addition to a refreshed typographic palette, I created a dynamic grid system inspired by the geometric underpinnings of the original identity and the architectural features of both gallery spaces. The new system provides a structure on which content can be contained or suspended, evoking the possibilities present across its many platforms and programs.

The new website, built on a headless CMS revitalises and restructures the presentation of Gertrude’s impressive 35 year program archive within the context of the new brand. It provides users with new ways of navigating through the archive by using Gertrude’s studio artists as the technical and ideological link between all program content.

Credits

Web development: Sorry Company

Client

Gertrude Contemporary


artmonthsydney

Art Month Sydney 2020

Campaign art direction, design and roll-out

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Art Month Sydney 2020

Campaign art direction, design and roll-out

Art Month Sydney is an annual city-wide festival celebrating contemporary art, artists and galleries through a diverse program of exhibitions, tours, workshops and talks.

The 2020 festival theme revolved around uncovering artistic practice and what goes on 'behind the scenes'.

Credits

Animation: Chris Harkin
Booklet printing: Hogan Print
T-shirt printing: Carizza Teague
Photography: Document Photography

Client

Art Month Sydney


Prototype

Brand identity, art direction, website design and development

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Prototype

Brand identity, art direction, website design and development

Prototype is an experimental project which seeks to provide new ways of seeing screen culture beyond cinemas and galleries.

Prototype commissions new video works by artists and film makers, and delivers them direct to the phones and screens of a young, fragmented digital audience via newsletters and social media.

Credits

Untreated background animations: Protobacillus

Client

Prototype


inmyblooditruns

In My Blood It Runs

Film poster, campaign design and roll-out, website

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In My Blood It Runs

Film poster, campaign design and roll-out, website

In My Blood It Runs follows Dujuan, an Arrente/Garrwa boy living in Alice Springs as he navigates the failings of the 'Australian' education system and the law. As he travels perilously close to incarceration, his family fight to give him a strong Arrernte education alongside his western education.

Credits

Film by Maya Newell in collaboration with Dujuan Hoosan, Carol Turner, Megan Hoosan, James Mawson and Margaret Anderson
Photography: Maya Newell

Client

In My Blood It Runs team and Closer Productions


artmonthsydney

Art Month Sydney 2019

Campaign art direction, design and roll-out

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Art Month Sydney 2019

Campaign art direction, design and roll-out

Art Month Sydney is an annual city-wide festival celebrating contemporary art, artists and galleries through a diverse program of exhibitions, tours, workshops and talks.

Credits

Animation: Ben Walker
Digital map development: Cartisan
Booklet printing: Hogan Print
T-shirt printing: Carizza Teague

Client

Art Month Sydney


Running Dog

Brand identity and website

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Running Dog

Brand identity and website

Running Dog is an online arts publication that produces articles and digital projects on contemporary art. They exist to expand the culture of criticism around contemporary art, and to provide a necessary platform for experimental modes of arts writing.

Client

Running Dog


Beautiful They

Film poster

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Beautiful They

Film poster

Beautiful They is a youthful, visually charged, non-binary love story; a queer surf-romance about the nuance of gender, and the refuge found in being truly seen.

Credits

Film by Cloudy Rhodes

Client

Boobook Media and Arcadia Film


Women of Steel

Film poster

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Women of Steel

Film poster

A rousing Australian documentary that follows a group of determined local women in their  14-year fight for the right to work in Wollongong’s steel industry. Their battle against BHP, the country's richest and most powerful company, took them from factory gate to the highest court in the land and changed the rules for women throughout Australia.

Credits

Directed by Robynne Murphy

Client

Women of Steel film team


Katthy Cavaliere

Archival website

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Katthy Cavaliere

Archival website

Katthy Cavaliere (1972 – 2012) was an Italian-born Australian artist working across performance, installation, photography, video, film and drawing.

The Estate of Katthy Cavaliere commissioned a website as an online archive of Katthy’s life, work and the posthumous exhibitions which took place at Carriageworks and MONA in 2015-16. The launch of the website coincided with the announcement of Suspended Moment: The Katthy Cavaliere Fellowship, a suite of fellowships that will support female-identifying Australian artists working at the nexus of performance and installation.

Credits

All photography and artworks courtesy the estate of Katthy Cavaliere

Client

Estate of Katthy Cavaliere


Philament

Brand, journal design, website

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Philament

Brand, journal design, website

Philament is a peer-reviewed, open-access, online journal of scholarship in literature, cultural studies, and the arts broadly defined. Philament has been managed, edited, and produced by postgraduate students and early-career academics in the University of Sydney’s Faculty of Arts and Social Sciences.

Client

Philament Journal


Baltasar

Film poster

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Baltasar

Film poster

Aziz is a Senegalese migrant living in a crowded apartment in Barcelona. He normally sells cheap clothing on the street, but for one day, he will become a king.

At a local shopping mall, Aziz dresses in luxurious robes and a turban to play 'Baltasar' ahead of Three Kings Day. Aziz is there to grant wishes to kids but struggles with the same suspicion and discrimination he faces on the street.

Credits

A film by Brietta Hague

Client

Brietta Hague


I F***ed a Mermaid and No One Believes Me

Film poster

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I F***ed a Mermaid and No One Believes Me

Film poster

A not-quite-coming-of-age tail about a boy, his dad, a bottle of vinegar and a mermaid.

Credits

Directed by Madeliene Gottlieb
Written by Joel Perlgut
Produced by Liam Heyen and Cyna Strachan

Client

Mad Ones


One & Two

Typeface design

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One & Two

Typeface design

One & Two is a twin-line typeface available in nine styles. Two single-line sets, independently named One and Two, unite to form an elegant double line style that slightly intertwines to bind the letterforms together.

Credits

Collaboration with Mark Gowing
Published by and available at Formist

Client

Formist Foundry


The Dreamlife of Georgie Stone

Film poster

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The Dreamlife of Georgie Stone

Film poster

Spanning 19 years, The Dreamlife of Georgie Stone is a 29-minute documentary that reveals the memories of Georgie Stone, an Australian transgender teen as she helps change laws, affirms her gender, finds her voice and emerges into adulthood.

Client

Closer Productions


You and Me, Before and After

Film poster

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You and Me, Before and After

Film poster

Sisters Hannah and Rachel share the unique experience of getting tattoos together. They already love one another, but the process helps them to like each other as well.

Client

Mad Ones Films


This Place

Brand identity and website

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This Place

Brand identity and website

This Place is an experiential studio with a conscience. Since 2014, they have specialized in bringing people together through live events and interactive spaces while minimizing their impact on the environment and promoting social responsibility.

Client

This Place Studio