Gertrude Contemporary
Brand refresh, art direction, website strategy and design
Gertrude Contemporary is Australia’s leading incubator for the development and presentation of contemporary art. Gertrude has long enjoyed a strong graphic legacy, originated by Studio Ongarato in 2010. In evolving the brand for a modern and increasingly digital audience, there was a need to update its identity system for broader outcomes and reflect Gertrude’s position alongside its local and international peers. In addition to a refreshed typographic palette, I created a dynamic grid system inspired by the geometric underpinnings of the original identity and the architectural features of both gallery spaces. The new system provides a structure on which content can be contained or suspended, evoking the possibilities present across its many platforms and programs.
The new website, built on a headless CMS revitalises and restructures the presentation of Gertrude’s impressive 35 year program archive within the context of the new brand. It provides users with new ways of navigating through the archive by using Gertrude’s studio artists as the technical and ideological link between all program content.
Credits
Web development: Sorry Company
Client
Gertrude Contemporary
Art Month Sydney 2020
Campaign art direction, design and roll-out
Art Month Sydney is an annual city-wide festival celebrating contemporary art, artists and galleries through a diverse program of exhibitions, tours, workshops and talks.
The 2020 festival theme revolved around uncovering artistic practice and what goes on 'behind the scenes'.
Credits
Animation: Chris Harkin
Booklet printing: Hogan Print
T-shirt printing: Carizza Teague
Photography: Document Photography
Client
Art Month Sydney
Prototype
Brand identity, art direction, website design and development
Prototype is an experimental project which seeks to provide new ways of seeing screen culture beyond cinemas and galleries.
Prototype commissions new video works by artists and film makers, and delivers them direct to the phones and screens of a young, fragmented digital audience via newsletters and social media.
Credits
Untreated background animations: Protobacillus
Client
Prototype
In My Blood It Runs
Film poster, campaign design and roll-out, website
In My Blood It Runs follows Dujuan, an Arrente/Garrwa boy living in Alice Springs as he navigates the failings of the 'Australian' education system and the law. As he travels perilously close to incarceration, his family fight to give him a strong Arrernte education alongside his western education.
Credits
Film by Maya Newell in collaboration with Dujuan Hoosan, Carol Turner, Megan Hoosan, James Mawson and Margaret Anderson
Photography: Maya Newell
Client
In My Blood It Runs team and Closer Productions
Art Month Sydney 2019
Campaign art direction, design and roll-out
Art Month Sydney is an annual city-wide festival celebrating contemporary art, artists and galleries through a diverse program of exhibitions, tours, workshops and talks.
Credits
Animation: Ben Walker
Digital map development: Cartisan
Booklet printing: Hogan Print
T-shirt printing: Carizza Teague
Client
Art Month Sydney
Running Dog
Brand identity and website
Running Dog is an online arts publication that produces articles and digital projects on contemporary art. They exist to expand the culture of criticism around contemporary art, and to provide a necessary platform for experimental modes of arts writing.
Client
Running Dog
Beautiful They
Film poster
Beautiful They is a youthful, visually charged, non-binary love story; a queer surf-romance about the nuance of gender, and the refuge found in being truly seen.
Credits
Film by Cloudy Rhodes
Client
Boobook Media and Arcadia Film
Women of Steel
Film poster
A rousing Australian documentary that follows a group of determined local women in their 14-year fight for the right to work in Wollongong’s steel industry. Their battle against BHP, the country's richest and most powerful company, took them from factory gate to the highest court in the land and changed the rules for women throughout Australia.
Credits
Directed by Robynne Murphy
Client
Women of Steel film team
Katthy Cavaliere
Archival website
Katthy Cavaliere (1972 – 2012) was an Italian-born Australian artist working across performance, installation, photography, video, film and drawing.
The Estate of Katthy Cavaliere commissioned a website as an online archive of Katthy’s life, work and the posthumous exhibitions which took place at Carriageworks and MONA in 2015-16. The launch of the website coincided with the announcement of Suspended Moment: The Katthy Cavaliere Fellowship, a suite of fellowships that will support female-identifying Australian artists working at the nexus of performance and installation.
Credits
All photography and artworks courtesy the estate of Katthy Cavaliere
Client
Estate of Katthy Cavaliere
Philament
Brand, journal design, website
Philament is a peer-reviewed, open-access, online journal of scholarship in literature, cultural studies, and the arts broadly defined. Philament has been managed, edited, and produced by postgraduate students and early-career academics in the University of Sydney’s Faculty of Arts and Social Sciences.
Client
Philament Journal
Baltasar
Film poster
Aziz is a Senegalese migrant living in a crowded apartment in Barcelona. He normally sells cheap clothing on the street, but for one day, he will become a king.
At a local shopping mall, Aziz dresses in luxurious robes and a turban to play 'Baltasar' ahead of Three Kings Day. Aziz is there to grant wishes to kids but struggles with the same suspicion and discrimination he faces on the street.
Credits
A film by Brietta Hague
Client
Brietta Hague
I F***ed a Mermaid and No One Believes Me
Film poster
A not-quite-coming-of-age tail about a boy, his dad, a bottle of vinegar and a mermaid.
Credits
Directed by Madeliene Gottlieb
Written by Joel Perlgut
Produced by Liam Heyen and Cyna Strachan
Client
Mad Ones
One & Two
Typeface design
One & Two is a twin-line typeface available in nine styles. Two single-line sets, independently named One and Two, unite to form an elegant double line style that slightly intertwines to bind the letterforms together.
Credits
Collaboration with Mark Gowing
Published by and available at Formist
Client
Formist Foundry
The Dreamlife of Georgie Stone
Film poster
Spanning 19 years, The Dreamlife of Georgie Stone is a 29-minute documentary that reveals the memories of Georgie Stone, an Australian transgender teen as she helps change laws, affirms her gender, finds her voice and emerges into adulthood.
Client
Closer Productions
You and Me, Before and After
Film poster
Sisters Hannah and Rachel share the unique experience of getting tattoos together. They already love one another, but the process helps them to like each other as well.
Client
Mad Ones Films
This Place
Brand identity and website
This Place is an experiential studio with a conscience. Since 2014, they have specialized in bringing people together through live events and interactive spaces while minimizing their impact on the environment and promoting social responsibility.
Client
This Place Studio